Learn about the best permalink structure for WordPress posts that helps in SEO and website internal design. I have divided the permalink structure into 3 types. Each structure is recommended for certain types of websites.
Permalinks are the permanent URLs to website pages, blog posts, categories, tag archives, and other taxonomies. A permalink is the web address used to link to your content. The URL to each post should be permanent and never change. That is why it is named "permalink". Any change will need redirection.
Defined by: WordPress.Org
Permalink Structure Types
Lets take the example of Mobile Phone Review Website.
Main Domain: mobilephonereview.com
Permalink Structure Type 1 : https://mobilephonereview.com/apple/iphonex-review
Permalink Structure Type 2: https://mobilephonereview.com/iphone-x-review
Permalink Structure Type 3: https://mobilephonereview.com/2020/05/03/iphonex-review
The Permalink structure 1 format contains taxonomy (category, tags, etc) and then the post title. It is best to use this with a General Website or if your domain does not has the exact target keywords. A general website is the one which focus on more than one niches.
To better understand take the example of a tech website that has your name as the domain name. You write on phone reviews, gadgets, LED reviews, gaming computers, etc.
Type 1 is also better in targeting more than one location or languages. Example : site.com/us/product or site.com/ae/product
This allows webmasters to separately target content for specific audience.
You can understand more about this by reading my post on How to use internationally targeting in search console?
Permalink structure type 2 is the most used URL format. It keeps URL simple, short, and easy to remember. In my experience, I’ve achieved better SEO result with this pattern. It can be used for any type of website but I recommend using it with a Niche website covering relatable topics.
Note: The type 2 URL format gives best result when you have target Niche keyword in the primary domain.
There is one problem.
When expanding the website into more and more categories, it may hurt the overall structure of the website and make Google confuse. One more thing, please avoid using it with a News site.
Well, this URL pattern is best if you are deciding to start a News website or an Entertainment web portal.
Breaking News or a New Episode of a TV Show is not evergreen content. Grouping them into dates is better for SEO.
Google wants News website to produce fresh content on a daily basis. Thus, Date matter.
This URL pattern will certainly help these types of sites to gain better ranking.
DOES CHANGE IN PERMALINK EFFECT SEO
This is clear. Any URL changes will have a negative impact on your ranking. Do not expect instant positive results after the change. Google will take the time to consider your new URL patterns. For WordPress, use the Redirection Plugin to redirect old URLs to new addresses.
|PERMALINK STRUCTURE||TYPE OF WEBSITE (RECOMMENDED)|
|TYPE 1||GENERAL, PERSONAL BRAND|
|TYPE 3||NEWS, ENTERTAINMENT|
Plan out and then decide which permalink will prove effective for you. Remember permalink is not a ranking factor but plays an important part in user engagement and forms the basis of on-page SEO.