Best WordPress Permalink Settings

Learn about the best permalink settings for WordPress that helps in SEO and website internal design. I have divided the permalink structure into 3 types. Each structure is recommended for certain types of websites.

What are Permalinks?

Permalinks are the permanent URLs to website pages, blog posts, categories, tag archives, and other taxonomies. A permalink is the web address used to link to your content. The URL to each post should be permanent and never change. That is why it is named "permalink". Any change will need redirection. 

Defined by: WordPress.Org

Permalink Structure Types

Lets take the example of Mobile Phone Review Website to understand all the types of permalinks.

Main Domain: mobilephonereview.com

Post title: iPhone X review

Permalink Structure Type 1 : https://mobilephonereview.com/apple/iphonex-review

Permalink Structure Type 2: https://mobilephonereview.com/iphone-x-review

Permalink Structure Type 3: https://mobilephonereview.com/2020/05/03/iphonex-review

Type 1

The Permalink structure 1 format contains taxonomy (category, tags, etc) and then the post title. It is best to use this with a General Website or if your domain does not has the exact target keywords. A general website is one that focuses on more than one niches or topics.

To better understand take the example of a tech website that has your name as the domain name. You write on phone reviews, gadgets, LED reviews, gaming computers, etc.

Hence,

yourname.com/product-review (Not Recommended)

yourname.com/product- category/product-review (Recommended)

Type 1 is also better in targeting more than one location or language. Example: site.com/us/product(United States) or site.com/ae/product(United Arab Emirates).

This allows webmasters to separately target content for specific audience.

You can understand more about this by reading my post on How to use internationally targeting in search console?

Type 2

Permalink structure type 2 is the most used URL format. It keeps URL simple, short, and easy to remember. In my experience, I’ve achieved better SEO result with this pattern. It can be used for any type of website but I recommend using it with a Niche website covering relatable topics.

Permalink Structure Type 2: https://mobilephonereview.com/iphone-x-review

Note: The type 2 URL format gives the best result when you have a target Niche keyword in the primary domain. In our example, you can see “mobilephonereview.com” reflects the niche clearly. So using type 2 permalink is the best option with it.

The only problem with Type 2 permalink structure is with expansion of website.

When expanding the website into more and more categories, it may hurt the overall structure of the website and make Google confuse. One more thing, please avoid using it with a News site.

Type 3

Well, this URL pattern is best if you are deciding to start a News website or an Entertainment web portal.

Breaking News or a New Episode of a TV Show is not evergreen content. Grouping them into dates is better for SEO.

Permalink Structure Type 3: https://mobilephonereview.com/2020/05/03/iphonex-review

Google wants News website to produce fresh content on a daily basis. Thus, Date matter.

This URL pattern will certainly help news sites to gain better ranking.

DOES CHANGE IN PERMALINK EFFECT SEO

This is clear. As a matter of fact, any URL changes will have a negative impact on your ranking. Do not expect instant positive results after the change. Google will take the time to consider your new URL patterns. For WordPress, use the Redirection Plugin to redirect old URLs to new addresses.

SUMMARY

PERMALINK STRUCTURETYPE OF WEBSITE (RECOMMENDED)
TYPE 1GENERAL, PERSONAL BRAND
TYPE 2NICHE
TYPE 3NEWS, ENTERTAINMENT

Plan out and then decide which permalink will prove effective for you. Remember permalink is not a ranking factor but plays an important part in user engagement and forms the basis of on-page SEO.

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